Some anglers think color is everything other anglers think color means nothing! In this bass fishing tips video I break down my opinion on color and the science I used to form that opinion!
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Humans have trichromatic vision and see in the red/green/blue (RGB) spectrum.
Bass eyes lack the cones to see blue and they see in the red/green spectrum.
Color blending/shades are completely different to their eyes from what normal human vision sees.
I have definitely become more interested in contrasting colors and with the custom painted lures I'm creating a rough likeness to food sources. Violets, purple and pink are very good producers in in rivers up here in IL.
Just my two cents, I taught SCUBA for a number of years, and I can confirm that red is the first color to disappear, followed by orange, yellow, green, blue, indigo, and finally violet. This happens very gradually in clear ocean water and very fast in murky lake water. So, worrying about your color choice on baits you are planning on fishing in twenty feet of water is almost irrelevant as you most likely have lost the entire color spectrum at that point. That being said, I still think you should fish the color you want, there is always a chance for an opportunistic strike higher in the water column as you transition to the deeper water you are fishing. Also, don't worry about the colors fading. Just because the colors aren't visible doesn't mean they don't affect the contrast of the bait moving through the water, it's not like losing the color makes the bait invisible. If you like chartreuses then use it, just know it doesn't make it much deeper than red in dirty water.
Cones lets you see colors and rods is low light
There are rods and cones in eyes that let you see colors