STOP Overthinking Lure Color (Science Says It’s Simple)

Picking the right lure color is easier than you think. In this video I break down what science shows are the exact colors that work in clear, green, tannic, and muddy water — both aggressive stand-outs and subtle finesse picks — so you’ll always know what to tie on.

We’ll start with a quick look at a peer-reviewed fish vision study that revealed why brightness and contrast drive strikes. Then I’ll simplify that into a system for bass anglers: what colors stand out, what blends in, and how to adjust for each water type. Finally, I’ll cover metallics — when silver, gold, and copper blades shine — so your color choices stay simple, proven, and effective.

My video on how bass actually see color here: https://youtu.be/2s8bxkBiAbw
And for the full playlist of my science-based fishing breakdowns, start here:https://www.youtube.com/playlist?list=PLLJHIrTVplvf1Rg27HzuZTzjrVtAaLSWq

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