Keep Fishing Never Stop – Jon B's Story | Lund Life

What started as Crappies on Cranks at his grandparents’ dock in 2009 turned into one of the most authentic fishing channels — and a full-time life on the water. Jon Barzacchini, aka Jon B, started filming his fishing adventures when he was 13 years old with a beat-up Casio camera and zero plan, today he inspires anglers with a YouTube channel that has almost 2 million subscribers.

In this episode of Lund Life, Jon pulls back the curtain on the journey: the early YouTube grind, building Googan Squad from the ground up, chasing 30+ species from Key West to New Brunswick, and why he’s always trusted aluminum over fiberglass when the water gets real. Whether he’s running 60 mph to a ledge bite on the Lund Pro-V Bass or slowing things down with his family on the Lund Explorer, Jon knows that the right boat doesn’t just get you to the fish — it gets you everywhere the fish may be.

Find out more about Jon’s boats:
Explorer: https://bit.ly/4btSnNk
Pro-V: https://bit.ly/4sXELzQ

00:00 Welcome to the chaos
01:32 How it all started
03:16 The first YouTube video
04:19 College & finding his way back
05:50 Going full-time on YouTube
06:49 Linking up with other creators
07:22 Building Googan Squad
09:05 Every species, every style
10:28 Why John B runs Lund
12:42 Passing it down to the next generation of anglers
14:08 The next chapter, where to now?